It’s the start of the year and that resounding question early childhood educators seem to ask
each other is…
“How are you going with numbers this year, are you full??”
Now depending on how you are actually going, will reflect the emotion connected to this
There definitely seems to be a little extra rumblings, questions and advice seeking this
year then years gone by, on filling vacancies and attracting new families which has led
me to this podcast today.
My Question for you today is…
Is your business full to the brim, if so what do you plan to do about it?? if not what do
you plan to do about it??
A couple of interesting questions right here – but what do I mean by them??
Well either way you have a choice and actions that need to be taken. And I’m going
to delve into this a little more. Firstly with the business debate of having a full business
and then the plan to get your business full and building up a valuable waitlist.
I share a discussion I have with a male business graduate, they really do have a different
take on business then often early childhood educators. I hope you find it interesting!!
His solution once I explained my predicament, was, raise your prices AND hire someone
to help!! DER Sometimes the most obvious answers are the ones right in front of our
noses they just feel like the scariest to take.
So if your business is full, you really do have steps to take.
Now lets look at if you are struggling to attract clients, this can be taxing on our
emotions as well as our families well-being and security and a serious strategy needs
to be put in place.
HERE ARE FIVE TECHNIQUES; I have found the most effective in promoting my business…
# Having an active Facebook page and the ability to use Facebook adds when needed,
# CareforKids.com.au, just the free registration,
# Business card swapping with local business,
# Self promoting on excursions with shirts and hats,
# Asking parents to spread the word when a vacancy is coming up,
NOW ON TOP OF THESE FIVE I have a sign on my gate, newsletters and leaflets, some towns
have childcare vacancies sites, or buy swap and sell sites are worth the time to
advertise in too.
Check out Simple Reflect – The latest documenting tool for Educators
If your City, suburb, town or rural setting is particularly light on for children? A
united effort may be needed! Creating open days, an event to raise awareness of
your services, or be very strategic about the scheme you join. Some schemes are a lot better
then others when it comes to waiting lists, self promotion and care for their educators.
My Challenge to you…
Really look at your business with a business cap on!
How do you need to take ACTION?
If you are chock a block full? When the time comes to raise your prices, be brave,
raise them and if you need help, hire it!! I still work long hours but I have a cleaner that
comes in for 3 hours and I have cut back to four days – do what works for you and
If you are wondering how you are going to make ends meet, desperate to fill vacancies
and make a real go of it? Make an ACTION plan, implement every one of the steps I
have listed above, do them over and over, and ask in the forums for more ideas.
You can make this work with consistent calculated steps.